UTM Campaign Builder
Generate clean, trackable links to measure your exact campaign ROI in Google Analytics. Data processed entirely in your browser.
The full website URL you want to send traffic to.
The referrer driving the traffic.
The marketing medium.
The specific product promotion or strategic campaign.
Identify the paid keywords.
Use to differentiate ads testing.
Generated UTM Link
Why Use a UTM Builder?
What is a UTM parameter?
UTM (Urchin Tracking Module) parameters are five variants of URL tags used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They allow Google Analytics to categorize your incoming traffic accurately.
Why is this builder better?
Unlike standard spreadsheet templates, this tool instantly encodes your URLs. It automatically replaces spaces with secure formatting (preventing broken links) and intelligently checks if your root URL already contains a question mark, appending the UTMs flawlessly.
Best practices for UTMs
Always use lowercase letters (Google Analytics is case-sensitive and will split 'Email' and 'email' into two categories). Use underscores or hyphens instead of spaces. Keep your naming conventions consistent across all campaigns to ensure clean data.